Are you Remarkable?
When we talk about creating a Marketing plan around you, your product, or your service, one of the most important aspects of that plan is to make sure that your idea is remarkable. We often confuse this word with synonyms like awesome, great, fantastic, etc. But that's not the definition of remarkable that we're talking about here.
Really we are saying that we want to create something that is literally remarkable. Worth making a comment about. Worth talking about. Worth making a remark about.
I like to phrase it like: why should someone care about this? What is in it for them?
So then it comes down to us telling the story of our product or service. How do we create something worth talking about? Think about the types of things that YOU like to share with others. Maybe it's unique, maybe it looks cool, maybe it has an interesting title, maybe it is thought provoking, maybe it solves a unique problem... something that brings value to the end user.
A great resource on this line of thinking is Seth Godin's book "Purple Cow"
This book ^^^ is a really great resource to start thinking about how you can repackage your ideas into one's that are remarkable! I hope you'll start thinking about this as you are creating your own products!
Have an amazing week, and as always, feel free to reach out if you want to discuss these topics further!
Nick
