Happy Monday Friends!
1 - Social Media is a TOOL for connection. It can be used as such, or just be a giant waste of time. It’s up to YOU to decide how you can use it to your advantage to cultivate your audience & community.
2 - Decide WHAT you want to make and WHERE you will post it. That is, which platforms will you post on? You can’t focus your attention EVERYWHERE at the same time
3 - Who is your ideal audience? Where are they? What do they want to see?
4 - Develop a Content Strategy: ie what “shows” or “buckets” of content can you create?
5 - Develop a posting schedule, and stick to it.
6 - Have a Social Media Ad Strategy to drive your business plan, and to drive awareness. Organic strategies on platforms like Facebook and Instagram are INCREDIBLY DIFFICULT at this point in the game.
7 - View Social Media as a part of your job. It’s you telling your story in the various ways that you can across the platforms you choose.
8 - Don’t focus on content that appeases your friends/family they are NOT your target audience.
9 - Develop 1000 True Fans (read Kevin Kelly’s great article about this). One fan, one day at a time.
10 - My key phrase for developing resiliency online: “It’s not for you”
Have an amazing week!
Nick