10 Social Media Marketing Tips

Happy Monday Friends!

1 - Social Media is a TOOL for connection. It can be used as such, or just be a giant waste of time. It’s up to YOU to decide how you can use it to your advantage to cultivate your audience & community.

2 - Decide WHAT you want to make and WHERE you will post it. That is, which platforms will you post on? You can’t focus your attention EVERYWHERE at the same time

3 - Who is your ideal audience? Where are they? What do they want to see? 

4 - Develop a Content Strategy: ie what “shows” or “buckets” of content can you create?

5 - Develop a posting schedule, and stick to it.

6 - Have a Social Media Ad Strategy to drive your business plan, and to drive awareness. Organic strategies on platforms like Facebook and Instagram are INCREDIBLY DIFFICULT at this point in the game.

7 - View Social Media as a part of your job. It’s you telling your story in the various ways that you can across the platforms you choose.

8 - Don’t focus on content that appeases your friends/family they are NOT your target audience. 

9 - Develop 1000 True Fans (read Kevin Kelly’s great article about this). One fan, one day at a time.

10 - My key phrase for developing resiliency online: “It’s not for you”  

Have an amazing week!

Nick